Here’s Everything You Ever Wanted to Know About Aston Martin’s Obsession With Design – Maxim

An Aston Martin Vanquish Coupe poses in front of its maker's gorgeous modern headquarters in Gaydon, England. (All Images Courtesy of Aston Martin)

An Aston Martin Vanquish Coupe poses in front of its maker’s gorgeous modern headquarters in Gaydon, England. (All Images Courtesy of Aston Martin)

Aston Martin is nothing if not ambitious. To put it bluntly: “We aspire to make the most beautiful cars in the world,” says the automaker’s CEO, Andy Palmer. “That’s what differentiates us. That’s what makes us special.”

While beauty has been a common thread through Aston Martin’s 104 years, it didn’t always drive the conversation the way it does now. When Robert Bamford and Lionel Martin founded the company in 1913, they focused on racing, going bankrupt a couple of times as road car production ramped up in the ’20s. 

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